This article on The Australian’s web site talks about issues around tweeting. Cleartext’s platform can address some of these issues.
The article demonstrates why Cleartext ESM exists at all. What a great side story to run as the Logies was being aired, if only the news producers had known it was happening, sounds to me like The Age hadn’t a clue until Tuesday!
quote.. ‘Deveny was one of many comedians and journalists who gleefully “tweeted” during the TV Week Logies’, were the news agencies tracking the event on Twitter?
1. If she was tweeting using Cleartext ESM Desktop The Age would have an archived record of the tweets (if it was company policy or a contract requirement).
2. If a news organisation had ESM they could be tracking that conversation as it happened.
3. It reminds us that journalists have already gone online and Twitter IS being used by them (so some form of policy and technology to enable and control the activity is needed)
Another quote from the article;
‘”Definitely it would serve media organisations well to have a clear policy in place for social media and their uses, considering in the media sector there’s a blur between the line of journalists blogging or tweeting in a personal capacity and the fact they’re associated with the media organisation,” says Blake Dawson media lawyer Jeremy Storer.’
Yes they should, and the technology to help.
And another;
‘”Then from the journalist’s side of things, they need to be aware whatever they’re publishing is going to be read, not only by their employers but by the wider community.”‘
And archived for later eDiscovery if they are using Cleartext ESM.
And another;
‘This month a British Labour candidate, Stuart MacLennan, was sacked after his “offensive” tweets appeared in a newspaper.’
If they were on Cleartext ESM the bad language would have been filtered out.
So in summary, not only does Cleartext provide a platform for gathering, searching and filtering ‘tweets’ we also provide technology to mitigate some of the risks of open social media.